Ecommerce: What is it?

In simple words Ecommerce (electronic commerce) refers to the process of carrying out business transactions over the internet. Effectively speaking, buying and selling of products & services online. Let’s go back in time (little over a decade back) when there was no web and just imagine, how difficult it was to market your products, how difficult it was to reach the target audience and make them aware of the new entrant in your storefront, your spending and man power required to do these tasks and even then results were not significant enough as desired. It requires lot of afford to overcome geographical barriers and make your presence there. Answer to all your concern here is Ecommerce.

Ever since the web has come into the mainstream technology it has become fairly easy to reach people across globe and spread your branding and brand message. Ecommerce empowers your business to sell your products, carry out business-to-business (B2B) or business-to-customer (B2C) transactions, send personalized e-mails to your customer, and maintain reusable customer information. Additionally, Ecommerce is a very efficient and cost-effective proposition that allows you conduct multiple transactions simultaneously through the internet.

Benefits :

The benefits of having Ecommerce as your business model include:

• Global reach An Ecommerce business model enables organizations spread their operations in a cost effective manner across the globe.
• Round the clock business Storefronts are up and ready for processing transactions 24 hours a day, 7 days a week.
• Minimal operational expenses Unlike physical storefront which has huge running cost, the running cost of e-storefront is very less.
• Customer tracking It allows you to track the customer info and their buying pattern enabling you send the personalized products & services to them resulting higher sales / revenue.
• Order tracking  It’s very easy to track customer’s order and see the order history.

IHT and ECommerce:

IHT have a great affinity for Ecommerce solutions. We’ve been developing various Ecommerce solutions ranging from a small boutique to an entire online mall. There is no end to attractive and accessible features that a successful ecommerce solution must have. But one must be considerate about his budget as well as business needs. IHT offers you an exciting yet affordable range of ecommerce solution that can help you achieve your desired ROI (Return on investment), motivating customer service, reducing overheads, and revenues that you dreamt of.

In order to meet the varying budget and business needs of the customer, IHT offers two Ecommerce models.

Core or off-the-shelf Ecommerce product

Working with many customers from different geographic over the years and with their varying Ecommerce needs, IHT have consolidated common features which it thinks must be there in all

Ecommerce solutions to get desired ROI and global branding. With these consolidated features in mind IHT have developed core Ecommerce product which is cost effective and yet flexible, powerful and rapidly deployed. Some of its features are:

Product catalogue organizer:  It allows you to add your products & services under various al categories, sub categories with information such as pricing, product description, product images, product code, size etc.

• Shopping cart
• Checkout process
• User registration
• Site wide product search
• Online payment processing:  It includes integration of payment gateway.
• Multiple currency support: You can transact in dollar ($), pounds () etc.
• Order management: Includes order tracking, order history etc
• Web administrator’s interface: A fully fledged web admin interface which lets admin manage product catalogues, images, order tracking / shipment, delivery charges, taxes and various reports etc.

Custom or be-spoke Ecommerce solution

If your business needs/requirements do not get sufficed by Core Ecommerce product then we go for be-spoke solution which is designed & developed keeping your needs only in mind. We follow our transparent software development process here to make sure be-spoke a solution caters to all your business needs. Read more on our software development process.